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How BuzzFeed's Jonah Peretti Is Building A 100-Year Media Company
Visakan Veerasamy on Twitter: "In 2001, Jonah Peretti tried to custom-order a pair of Nikes with the word "sweatshop" on them. His email exchange with them went viral, and got him thinking
How Jonah Peretti created BuzzFeed, a billion-dollar media empire
Jonah Peretti and Nike | Media | The Guardian
In These Times 25/08 -- No Sweat, No Slang
Key to BuzzFeed's Success: A Conversation with Jonah Peretti
FROM ZERO TO MILLIONS: the Secret to Making Content Go Crazy/Viral
Artwork — COLL.EO
Maha Shami on Twitter: "Jonah Peretti talks about his viral email exchange with Nike to print "sweatshop" on their shoes... #LiNC14 http://t.co/auuS65Ds7J" / Twitter
BuzzFeed News Shutters as Part of Broader Cuts at the Media Company – WWD
Nike ID Sweatshop E-mail Controversy | Know Your Meme
How Jonah Peretti created BuzzFeed, a billion-dollar media empire
In These Times 25/08 -- No Sweat, No Slang
BuzzFeed Case Study: The Buzzfeed Story (beyond cute cats and memes)
ESPN.com - Page2 - Just don't do it
Nike Is Right | Mises Institute
Nike ID Sweatshop E-mail Controversy | Know Your Meme
How BuzzFeed Founder Jonah Peretti Learned to Make Things Go Viral | Inc. Magazine - YouTube
Nike Sweatshop Emails | ALN | NT2
Virologists Panelist: Jonah Peretti
Reading All the Books on Nike, Déjà Vu Sets In - The New York Times
2014: when Jonah Peretti finds out that Exeter's Nike Swea… | Flickr